Case Study
How TyreTec Trading expanded customer support during Its busiest season with VendifAI
Helping motorcycle tyre shoppers find the right fit while easing pressure on a growing specialist retailer
TyreTec Trading is a specialist motorcycle tyre retailer serving riders who often need more than a simple product search.
Customers may have questions about tyre size, motorcycle fitment, riding style, terrain, load rating or performance. Many are unsure exactly what they need and rely on TyreTec Trading’s experience to guide them toward the right product.
During the busy summer riding season, increasing demand also meant more customer enquiries. Providing knowledgeable, personal support became increasingly difficult while managing orders and the day-to-day operation of the business.
VendifAI helped TyreTec Trading introduce an AI shopping companion that could support customers directly on its website, answer product questions and guide shoppers through the discovery journey at any time of day.
The challenge
Choosing a motorcycle tyre can involve several connected considerations.
A shopper may know their motorcycle make and model but not the correct tyre size. Another may know some measurements but be uncertain about the load index, speed rating or suitability for their riding conditions.
These questions often resulted in phone calls or direct enquiries to TyreTec Trading.
The challenge was not simply responding to more customers. It was maintaining the specialist, helpful experience shoppers expected while reducing the pressure on one person during the retailer’s busiest season.
TyreTec Trading needed a solution that could:
- Answer customer questions around the clock
- Help shoppers explain what they needed
- Guide customers through relevant tyre considerations
- Recommend products from its own catalogue
- Support shoppers as they moved toward a purchase
The solution
VendifAI worked with TyreTec Trading to introduce a conversational shopping companion designed around the retailer’s products, website and customer journey.
Customers could describe what they needed in their own words instead of relying on exact search terms or already knowing every technical specification.
For example, a shopper could ask: “Show me tyres for riding on slippery city roads.”
VendifAI could then ask relevant follow-up questions about the motorcycle, tyre dimensions, riding environment and intended use. Based on the information provided, it could identify relevant products from TyreTec Trading’s catalogue and explain why they may be suitable.
The experience was integrated into the existing website and supported shoppers through:
- Natural-language product questions
- Guided follow-up questions
- Product recommendations
- Product list and detail views
- Product comparisons
- Product-page navigation
- In-assistant add to cart
Supporting the shopping journey
Conversation activity showed that customers were willing to take part in genuine, multi-step shopping journeys.
Shoppers described their needs, provided details about their motorcycles and riding preferences, answered follow-up questions and reviewed recommended products.
Some customers progressed through the same experience from an initial question to visiting a product page or adding a recommended item to their basket.
This meant the companion was doing more than answering frequently asked questions. It was helping customers understand their options and move closer to a purchasing decision.
Improving through partnership
The implementation was not treated as a one-time installation.
VendifAI and TyreTec Trading reviewed real customer conversations to identify where additional guidance or product information was needed. Retailer feedback was then used to continue improving the experience.
This included:
- Refining tyre and riding-style recommendations
- Strengthening motorcycle fitment guidance
- Improving how incomplete customer information is handled
- Adding clear product and fitment disclaimers
- Reviewing catalogue-refresh requirements
- Incorporating more comprehensive manufacturer fitment data
This collaborative process allowed VendifAI to evolve around the needs of both TyreTec Trading and its customers.
The result
VendifAI gave TyreTec Trading an additional customer support and product-discovery channel during its busiest period.
The shopping companion remained available 24 hours a day, helping customers while the retailer focused on orders, operations and enquiries requiring direct specialist attention.
Early customer activity showed shoppers using VendifAI to:
- Ask detailed product and fitment questions
- Participate in multi-message conversations
- Share information about their motorcycles and riding needs
- Explore recommended products
- Continue from discovery to adding an item to the cart
For TyreTec Trading, this created a more scalable way to support customers without attempting to replace specialist knowledge.
Instead, VendifAI helped make that expertise more accessible while relieving some of the pressure on the person running the business.
Looking ahead
VendifAI and TyreTec Trading continue to refine the experience using customer conversations, retailer feedback and more comprehensive motorcycle fitment information.
The goal is not to replace professional fitment verification or the judgement of an experienced tyre specialist.
It is to help shoppers begin their journey with greater confidence, receive useful guidance when direct assistance is unavailable and arrive at the point of purchase better informed.
For TyreTec Trading, that means being able to support more riders during the busiest time of the year without losing the personal, specialist experience on which the business has been built.
About TyreTec Trading
TyreTec Trading is a UK-based specialist motorcycle tyre retailer offering products and guidance for a wide range of motorcycles, riding styles and conditions.
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